Nissan of Grand Forks Mission:  The goal of Rydell dealerships is to be an industry leader in providing unmatched quality automotive products and services.  We will constantly strive to meet the changing needs of our customers.  Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.  Together we will set and continually improve sales, service and operational standards to ensure long term market leadership and profitability.  It is our mission to exceed our customers' and employees' expectations and maintain their loyalty for a lifetime.